Tennessee Tourism will be featuring Bonnaroo on our Snapchat story this weekend. You can catch all the action by following “Tennessee” on Snapchat.

The story will take place on Saturday, June 10 as a way to showcase the culture of the festival. Instead of featuring bands on site, we will showcase all non-music activities that happen on ground, such as the longest conga line and the sketchbook as well as fun foods found around the festival.

Snapchat has proven to be a tremendous addition to the tool box in expanding ways to showcase all Tennessee has to offer.

Tennessee Tourism launched its Snapchat channel in October 2016 with a series of videos featuring music superstar Garth Brooks as he revisited places in Tennessee that helped shape his music and become the first recording artist in history to earn 7 Diamond Certifications from the Recording Industry Association of America (RIAA). Tennessee Snapchat followers were able to watch the stories and download ticket codes to a free sold-out concert, which took place at Nashville’s Ascend Amphitheatre on October 18. The Garth Brooks Snap stories received more than 8 million views.

Tennessee Tourism has used this new audience on Snapchat to showcase attractions across the state including Jack Daniel Distillery, Dollywood, Beale Street and Elvis Week, along with behind-the-scenes profiles on up-and-coming music artists such as Drew Holcomb, Seth Ennis, The Young Fables and Whissell resulting in an additional 2.5 million views. In May, the Memphis World Championship Barbecue Cooking Contest was the subject of a Snapchat series and contest profiling the Memphis-based barbecue team, Brown Chicken Brown Cow.

Please help spread the word about this exciting Snapchat story showcasing Bonnaroo in Manchester, Tennessee.